Bridging Creativity and Strategy to Drive Impact
Hi, I am Cassie Nelson!

An adaptive leader with a passion for blending art and operations to create meaningful, lasting change. With a background rooted in creativity and a career defined by strategic problem-solving, I thrive at the intersection of innovation and execution.

My journey—from the world of animation and advertising to tech and operations—has taught me that the best solutions come from seeing things differently and bringing those unique perspectives to life.

Designing Programs with Purpose

I see creativity and strategy as two sides of the same coin, each enhancing the other to drive towards meaningful impact. A program is more than timelines and deliverables; it’s an opportunity to view the big picture and understand how each decision influences the whole.

By applying design thinking to program management, I focus on the WHY, find a direct path to the HOW, and increase the chance of success in the WHAT.

I bring a diverse set of skills and expertise I bring to every engagement, grounded in continuous learning, empathetic leadership, and fostering environments where innovation thrives.

Cross-Functional Team Leadership
Leadership is about unlocking a teams  potential. I focus on fostering collaboration and mutual respect, knowing that when people feel valued, they achieve extraordinary results together.
Strategic Planning
I craft strategies and plans that blend creativity with real-world impact. My goal is to develop innovative, actionable strategies that truly drive measurable results.
Operations Management
With 15+ years in digital, creative, and design operations, I create processes that empower teams and spark innovation, ensuring that efficiency and collaboration thrive together.
Creative Problem-Solving
I approach challenges with curiosity, turning obstacles into opportunities. My diverse background helps me find creative solutions that make a meaningful difference.
Design Thinking
Design thinking is at the heart of how I solve problems. I focus on creating empathetic, user-centered solutions that resonate with those they’re designed for.
Process Optimization
I streamline processes to be intuitive and aligned with team needs, reducing friction and fostering creativity across workflows.
Communication & Presentation
I believe in the power of storytelling. My aim is to communicate complex ideas clearly and compellingly, turning them into inspiring narratives that drive action.

Case Studies & Work Samples

Feel free to contact me at cassiejoworks@gmail.com for work samples and case studies